The Kansa City Zoo was a pro bono account and pro bono translates to no money for production but I'm proud of the work we did on those shoestring budgets, proving a good idea doesn't have to cost a lot. We went with simple concepts with animals, or at least the idea of the animals since we weren't allowed to shoot them, as stars. I creative directed and teams included writers Jason Fox and Tony Vinh and art director Paul Prato.