Intouch grew so fast in 20 years – doubling in size again and again, hiring hundreds of new employees, opening a string of locations across the U.S. and internationally and making the leap from digital provider to true agency of record – they outgrew more than just office space. I was tasked with taking a fresh look at our purpose and values, the cultural foundation of our company, to better reflect today's Intouch and be more inspiring to today's Intoucher. I led a cross-functional and cross-office team of strategists, creatives, account managers and more, auditing, surveying, writing and rewriting to create an authentic yet aspirational answer to the questions "who are we?" and "how do we do what we do?"